CUSTOMER STORIES
Decisions changed. Money saved. Launches improved.
Real brands. Real behavioral data. Real business outcomes. See how the combination of eye-tracking, emotion, implicit, and survey data changes the decisions teams make.
Should they change the bottle or protect existing equity?
A global CPG brand spent months debating a packaging redesign. Traditional research gave conflicting signals. The Research product on the RIWI Platform gave a clear answer in one study.
1. Attention Mapping
Eye-tracking compared visual attention between the existing bottle and new design on a simulated shelf. The new bottle captured attention 23% faster. Finding: New design wins on attention.
2. Emotional Response
Facial coding measured responses to both designs in real shelf context. Both triggered similar levels of positive emotion. Finding: Emotional parity between designs.
3. Implicit Associations
Response-time testing revealed the existing bottle had significantly stronger associations with 'authentic Italian' and 'premium quality.' Finding: Existing bottle owns 'premium'.
4. Stated Preference
Traditional survey questions showed no statistically significant difference in purchase intent between designs. Finding: Surveys showed no difference.
Keep existing packaging. Raise price instead.
Eye-tracking showed the new design won attention, but implicit testing revealed it would cost the brand its premium perception. Survey data alone would have produced a coin-flip decision. RIWI identified pricing elasticity as a stronger lever — avoiding a costly national packaging rollout.
Behavioral data changes decisions across industries
Global Bank — Digital Banking Redesign
Challenge: New app interface tested equally well in surveys across three concepts. Insight: Eye-tracking revealed critical navigation elements were invisible in Concept B. Outcome: Concept A selected. Post-launch satisfaction up 18%.
Global Beverage Brand — Shelf Attention
Challenge: Premium product losing shelf share despite strong brand awareness. Insight: Eye-tracking showed the product was fixated on 40% less than competitors. Outcome: Redesigned packaging increased shelf visibility by 2.3x.
International Development Agency — Vaccine Messaging
Challenge: Public health campaign in 12 countries was not driving uptake. Insight: Implicit testing revealed the campaign triggered fear associations rather than protective intent. Outcome: Reframed from fear-based to empowerment-based messaging. Uptake improved.
Top-10 Global Agency — Service Expansion
Challenge: Losing RFPs to competitors offering behavioral research. Insight: Partnered with RIWI to white-label the Research product. Outcome: Won three enterprise accounts in first quarter. Average project value up 3.2x.
Your next case study starts with your own stimuli.
Bring us your packaging, ad, concept, or interface. We will run it through eye-tracking, emotion, implicit, and survey — and show you what your current research isn't telling you.