ABOUT RIWI
Built for what comes after surveys.
RIWI is the tech-enabled insights partner for the post-AI research stack — where authentic human signals are the only ones worth training on, and where insights teams need methodology that survey-only platforms can't deliver.
OUR JOURNEY
From global reach to integrated intelligence
LEADERSHIP
The team building the future of research
Executive Team
Greg Wong
Chief Executive Officer
Leads RIWI's strategic vision and growth execution. Driving the integration of three acquisitions into a single AI-powered research platform.
Dmitry Gaiduk
Chief Product Officer
Architect of the integrated platform. Led CoolTool from inception through acquisition, now building the unified RIWI research intelligence stack.
Travis Campbell
Chief Financial Officer
Manages financial operations and investor relations. Guided RIWI through three acquisitions and record growth.
Alton Ing
Chief Technology Officer
Leads technology architecture and engineering. Overseeing the integration of RDIT, CoolTool, and VerifyHuman into a unified platform.
Board of Directors
James Bowen
Chairperson
James Bowen, CFA brings over 20 years of capital markets experience as a portfolio manager, securities analyst, and advisor to TSX-listed companies. He has extensive expertise in valuation, governance, and investor relations, with a strong track record of attracting institutional investors and strengthening capital markets positioning.
Leonard (Lenny) Murphy
Director
With over 20 years of leadership in the Market Research industry, Leonard "Lenny" Murphy is widely regarded as one of the most influential insights & analytics industry thought leaders and advisors in the world. In 2010, he leveraged his extensive expertise to build the industry's leading platform for content and marketing support at GreenBook, where, as Chief Advisor for Insights and Development, he reaches tens of thousands of insights professionals each month. Beyond curating this influential platform, Lenny drives a thriving advisory business, and sits on the board at RIWI.
Al Leong
Director
Al Leong is an award-winning marketing and strategy executive with more than 30 years of experience helping technology companies sharpen positioning, accelerate growth, and strengthen investor-facing narratives. He has led global go-to-market initiatives, supported major financings, and brings deep experience in commercialization, investor communications, and growth strategy across AI, Web3, fintech, and enterprise B2B. Mr. Leong holds a Bachelor of Commerce from the University of British Columbia and an MBA in Global Management, Strategy Consulting & Technology from the University of Toronto.
Marc Kazimirski
Director
Marc Kazimirski, KC is a founding partner of KazLaw and a highly respected member of the legal community in British Columbia. He brings deep expertise in litigation, governance, and risk oversight, and has been recognized for his contributions to the legal profession, including his appointment as King's Counsel in 2023. Mr. Kazimirski also brings public company board experience, currently serving as a director of a TSX Venture Exchange-listed issuer.
Gregory Wong
Director
Greg brings more than 25 years of experience growing technology organizations, building partner ecosystems and driving a hyper focus on customer value. A results-oriented leader that pushes boundaries and challenges conventional thinking, Greg believes success comes down to building effective teams of people that are fully aligned and laser focused on delivering value to customers, partners, employees and investors. As such, ensuring RIWI has a clear strategy and executes to that strategy is Greg's main focus. Prior to joining RIWI, Greg was the Chief Revenue Officer of Pivotree, helping it grow from CAD $20 million in revenue to over CAD $60 million in revenue within 4 years; and prior to that role, he was the Senior Vice President of Stibo Systems and CEO of Heiler Software Corporation, overseeing its acquisition by Informatica.
What drives us
Truth Over Comfort
We measure what people actually do, not what they claim. That means our data sometimes challenges assumptions. That's the point.
Build, Don't Bolt On
We acquire and integrate capabilities into one platform — not resell third-party tools behind a wrapper.
Global by Default
Every product designed for 200+ country reach from day one. No geo limitations as an afterthought.
Ship and Improve
Built first, pitched later. Our $6.4M revenue proves the model. The vision follows the traction.
Join us in building the future of research
Whether you're a researcher, a brand, or an AI company — we'd love to talk.