RESOURCES
Research, insights & learning
Deep dives into behavioral research, industry trends, and practical guides to getting more from your consumer insights.
Latest research and thought leadership
WHITEPAPER — The Survey Fraud Crisis
Why 31% of responses are no longer human. How AI-generated respondents are undermining the $80B market research industry — and what to do about it.
RESEARCH REPORT — Say vs. Do
The gap between stated and actual consumer behavior. New data on the 40-50% disconnect between what consumers claim and how they actually behave.
METHODOLOGY — RDIT
How Random Domain Intercept Technology works. Technical overview of RIWI's patented technology for reaching populations in 200+ countries without panels.
Latest thinking from the RIWI team
Why Eye-Tracking Changes Everything About Package Testing
March 2026 — Behavioral Science. What consumers look at and what they say they prefer are rarely the same. Here's what the data shows.
The AI Agent Economy: Why Machines Need Human Ground Truth
February 2026 — AI & Research. As AI agents make more decisions, they need verified human behavioral data. This is the opportunity.
RDIT vs. Panel Sampling: A Methodological Comparison
February 2026 — Methodology. When does RDIT outperform traditional panels? A head-to-head look at coverage, speed, and bias.
Building a Behavioral Prediction Engine
January 2026 — Product. How accumulated eye-tracking and emotion data creates prediction models that improve with every study.
VerifyHuman: Solving Survey Fraud at the Source
January 2026 — Data Quality. A deep dive into passive behavioral liveness detection and why CAPTCHAs are no longer sufficient.
Global Sentiment Tracking in Conflict Zones
December 2025 — Global Research. How RDIT enables research in regions where traditional polling infrastructure doesn't exist.
On-demand learning
The Future of Research
AI, Behavior, and the Death of the Survey. Greg Wong, CEO · 45 min. Watch Recording.
Package Testing with Eye-Tracking
The Bertolli Case Study. Dmytro Gaiduk, CPO · 30 min. Watch Recording.
Reaching 200+ Countries
RDIT Technology Deep Dive. Research Team · 40 min. Watch Recording.
How teams use RIWI
Global CPG Brand — Consumer Goods
Package redesign decision saved by behavioral data. Result: Avoided costly national redesign. Found pricing lever instead.
International NGO — Government / Policy
Public sentiment tracking across 15 conflict zones. Result: First real-time opinion data from populations with no polling infrastructure.
Top 5 Agency — Market Research
Ad testing with 4-dimensional behavioral measurement. Result: Identified winning creative 3x faster with combined attention + emotion data.
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