FOR HEALTHCARE
Methodologically Grounded Private, Public, And Life Sciences Research
Reach specialist clinicians, hard-to-reach patient populations, and global healthcare workforces. Trusted by the CDC, the Gates Foundation, and the World Food Programme.
Research Across Healthcare And Life Sciences
Pharmaceutical Communications
Know which messages resonate before launch by testing HCP and DTC materials with eye-tracking and facial coding.
Patient Experience Research
Understand how patients truly respond to healthcare interfaces, communications, and treatment information through real emotional-response measurement.
Clinical Recruitment And Trial Support
Improve recruitment efficiency by scoring trial concepts and messaging, evaluating trial designs, and broadening study reach.
Implicit Health Attitudes
Reveal non-conscious attitudes toward stigma, treatments, and conditions. Effortlessly connect with vulnerable and under-represented groups with methodologies that make them comfortable enough to speak.
RIWI Verify
Safeguard data quality with multi-signal verification, ensuring every respondent is real.
Claims Testing
Know which product claims capture attention and drive trust by validating them with behavioral methodologies including implicit association testing and eye-tracking.
How Healthcare Teams Use RIWI
Tackle issues that improve health, well-being, treatment and drug formulation and delivery, as well as clinical trial recruitment using secure and adaptable data collection methodology:
Pharma Ad Testing
Optimize creative before media spend by measuring attention and emotional response to pharma advertising.
Packaging & Label Testing
Ensure critical safety information gets noticed — eye-tracking reveals how patients actually read medication labels.
Public Health Campaigns
See which messages actually change behavior by testing health messaging across diverse populations.
Medical Device UX
Improve medical device interfaces and patient-facing technology with eye-tracking and emotion measurement.
Public Health And Rapid Assessment
Assess critical, evolving situations fast — from infectious-disease outbreaks and pandemic responses to the reputational impact of FDA black-box warnings — by rapidly monitoring sentiment and hesitancy across geographies.
Implicit Health Attitudes
Connect with vulnerable and under-represented populations — e.g., stigma research (Elevyst), displacement and food-security contexts (World Food Programme, IDMC).
Insights That Improve Outcomes
RIWI is proud to help researchers tackle issues aimed at improving health and well-being across geographies — from public health and clinical trials to patient experience and pharmaceutical research.