SOLUTIONS • RESEARCH

Custom research projects, run on the RIWI Platform.

Exploratory, U&A, segmentation, deep-dives. The studies that don't fit a single category — and the ones that need verified-human respondents in countries panels can't deliver.

WHAT FITS HERE

Studies the platform is built to run.

01 / 06

U&A studies

Usage and attitudes, behavior mapping, category understanding. Surveys + implicit + behavioral, on RIWI's Audience or yours.

02 / 06

Segmentation

Statistical segmentation, persona work, latent class analysis. Built on response data from verified humans, not panel-fatigued respondents.

03 / 06

Exploratory

Discovery studies before the brief is locked. Qual-quant hybrids, open-end heavy designs with AI-coded analysis.

04 / 06

Cross-country comparative

Same study, different markets, comparable methodology. Where RDIT's reach matters most.

05 / 06

Hard-to-reach research

Fragile states, niche professionals, low-incidence populations. The kind of work commercial panels can't field.

06 / 06

Custom methodology

Studies with non-standard methodology — implicit-only designs, behavioral instruments, novel measurement approaches.

HOW IT WORKS

Self-service for what fits. Custom for what doesn't.

Most research projects can be built and fielded on the platform without a researcher in the loop. The Research product handles the methodology; the Audience product handles the respondents; AI Research Agents handle the analysis. Self-service end-to-end.

When the brief is more complex — methodologically novel work, hard-to-reach populations, large-scale tracking, custom methodology development — RIWI's research team can run it for you. Talk to us if it's the second kind.