SOLUTIONS • ADVERTISING

For Performance Beyond Clicks And Views

Optimize ads second-by-second to win attention, communicate fast, trigger the right feelings, and build memory structures that make your brand easy to choose, now and later.

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Iterate For Engagement, Storyline & Implicit Impact

How instinctively effective is your ad? Will it attract attention, make the message land, and strengthen the associations you intend? RIWI combines implicit association testing, eye-tracking, facial expression analysis, and survey diagnostics to deliver a holistic evaluation of creative effectiveness—plus clear diagnostics for performance improvements.

1. Capture and keep attention so key messages have the opportunity to land. Optimize for stronger emotional engagement and clearer brand linkage. 2. Optimize Moment By Moment

Define key and secondary scenes, then diagnose attention, emotion, and viewer evaluation across the timeline so you can refine pacing and narrative flow with precision. 3. Evaluate Implicit Impact On Brand Perception

Measure how creative shifts emotional appeal and brand image characteristics using implicit and explicit tests, so you can strengthen positive and memorable associations.

Optimize at every stage

For Holistic Ad Performance

01 / 06

Ideation & Pre-Testing

Evaluate concepts based on their ability to trigger strong emotion and implicit response. Identify the direction with the highest potential before you commit to production. →What you get: Confidence in your creative direction before a single frame is shot.

02 / 06

Emotion & Motivation

Map emotional response frame by frame for insight into where your creative genuinely moves people and where it quietly loses them. Understand the precise emotional triggers that drive recall, motivation, and purchase intent. →What you get: A frame-level emotional map of your ad and the levers to make it land harder.

03 / 06

Engagement Curve

Understand consumer attention across the duration of your ad. See exactly where interest peaks, where it declines, and where your creative needs to fight harder to hold attention. →What you get: A second-by-second chart of what your audience actually watches and what they scroll past.

04 / 06

Confusion Points

Pinpoint the precise moments and elements that cause your messaging to break down. Avoid consumers misreading your intent, misattributing your brand, or disengaging entirely. Then, iterate for impact with diagnostic performance improvements. →What you get: The exact moments your creative loses its audience — and the clarity to fix them.

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Post-Test

Once your creative is live, track brand impact, attribution, and longitudinal performance against real, verified consumers. Know whether your work is building equity and fuelling purchase intent, plus whether to keep running, adapt, or cut. → What you get: Continuous evidence on whether your live creative is doing what it was designed to do.

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Brand Cue Visibility

Measure whether your brand assets are actually being seen and remembered. Ensure every second of your creative is building brand equity, and identify which cues register, which fade into the background, and which need to be repositioned. → What you get: Certainty that your key brand assets visible, attributable, and building equity — not just occupying screen space.

Mixed Methods at your fingertips

Flexibility To Help You Go Beyond The Obvious

**Test Your Concepts & Designs**

* Comprehension & claims clarity * Implicit associations * Memory & mental availability

**Blend Methodologies**

* Quantitative and qualitative surveys * A/B and semantic differential testing * Implicit association testing * Eye-tracking and biometric tasks * Behavioral insights

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