SOLUTIONS • TRACKER / SIGNAL

Track What People Actually Feel. Not What They've Learned To Say.

Most trackers measure the same pre-recruited respondents, wave after wave. With RIWI, intercept fresh respondents every wave and captures non-conscious signals alongside stated responses — so your trend line reflects real movement, not methodological artefact.

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WHY CONTINUOUS

Your Brand Health Score Went Up 3 Points. Is That Signal Or Conditioning?

Panel-based trackers have a structural problem: the same respondents, asked the same questions, quarter after quarter, become increasingly unreliable informants. They recognise your brand. They know your survey. Over time, what your tracker measures is familiarity with the research — not movement in consumer sentiment.

There is a second problem. Stated preference — the backbone of most brand trackers — only captures what consumers can consciously articulate. It misses the nonconscious shift in emotional association that precedes a change in purchase behaviour. By the time it shows up in stated metrics, the drift has already happened.

The obvious answer is to keep running the tracker. The beyond-obvious answer is to run one that measures something real.

COMPASS SERIES

Pre-built trackers on the topics most asked about.

Compass is RIWI's productized tracker program. Pre-built tracker designs on the topics insights teams ask about most — economic sentiment, brand health, category usage, geopolitical risk, and more.

Compass trackers field continuously. RIWI's Audience supplies the respondents (verified, RDIT-sourced, country coverage as wide as your tracker needs). Data delivered in a shared dashboard, refreshing as fielding completes.

For organizations that want signal on standard topics without designing the methodology themselves, Compass is the fastest path.

  • Pre-built methodology for the most-asked-about topic areas
  • Continuous fielding, dashboard-delivered
  • RIWI Audience and VerifyHuman verification, by default
  • Subscription pricing — talk to research for current options
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CUSTOM TRACKERS

Built for the topics that don't fit a Compass pattern.

When Compass's pre-built trackers don't fit — non-standard topic, non-standard methodology, hard-to-reach audience, custom country mix, integrated with other studies — RIWI builds custom tracker programs.

Same Audience, same verification, same dashboard delivery. Different methodology, fielding cadence, and stakeholder access depending on what the tracker needs to do.

  • Custom methodology and questionnaire
  • Custom fielding cadence (weekly, monthly, quarterly, event-driven)
  • Custom audience (country mix, demographics, hard-to-reach segments)
  • Custom dashboard and reporting cadence
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WHO USES TRACKERS

Where signal matters more than snapshot.

01 / 04

Brand health

Brand equity over time. The signal that catches drift before it shows up in sales.

Brand solutions→
02 / 04

Economic sentiment

Consumer confidence, category willingness, pricing tolerance — signal for finance and strategy teams.

For Finance→
03 / 04

Public-sector signal

Government, NGO, and policy-research trackers. Public sentiment, social attitudes, public-health indicators.

For Government→
04 / 04

Geopolitical risk

Sentiment in fragile states, conflict zones, emerging markets. Where commercial trackers don't reach.

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Run a Compass tracker. Or build your own.

Talk to research about Compass topics or custom tracker design. Or sign up free and explore the RIWI Platform.

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