SOLUTIONS • PRODUCT

Evidence-Based Innovation & Renovation

Combine traditional product testing with behavioral, and neuroscientific measurements like implicit association testing, so you can understand what people experience, what drives preference, and what fosters brand loyalty.

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THE PROBLEM

Concept Tests That Pass, Products That Flop.

Every category has a product graveyard filled with products that tested above benchmark, launched on schedule, and disappeared within 18 months. The post-mortem always reveals the same thing: survey-stated preference didn't predict shelf or site performance.

WHAT YOU CAN RUN

Pre-launch validation that actually predicts.

Blend validated traditional survey techniques with implicit testing, eye-tracking and facial expression analysis for truly holistic insights. Supported by seasoned research professionals and a flexible self-service (DIY) platform, RIWI empowers researchers to deploy advanced behavioral methodologies with scientific rigor – accelerating evidence-based innovation while maintaining high standards of data quality, reproducibility, and analytical depth.

01 / 06

Concept testing

Multiple concepts evaluated head-to-head. Implicit reaction time, choice mechanics, emotional response.

02 / 06

Feature prioritization

MaxDiff, conjoint, choice-based. Which features earn purchase intent versus which earn stated interest.

03 / 06

Idea screening

Early-stage idea evaluation. Survey + implicit on raw concepts before you spend on prototyping.

04 / 06

Pricing research

Van Westendorp, Gabor-Granger, choice-based pricing. Including Bertolli-pattern: when packaging looks like the answer but pricing is.

05 / 06

Naming & positioning

Brand-name testing, positioning statement evaluation. Implicit measurement reveals which names are sticky.

06 / 06

Pre-launch tracking

Continuous tracker leading up to launch — concept evolution, message refinement, audience readiness.

THE BERTOLLI CASE

Sometimes The Answer Isn't Obvious.

Bertolli tested a new bottle and surveys said that consumers preferred it. RIWI's behavioural data told a different story. Visual recognition collapsed for the new design, revealing that the real issue wasn't the bottle at all. A small pricing adjustment was the lever the team had been missing.

Without behavioural measurement layered on top of stated preference, team Bertolli would have committed to a redesign and invested in a pivot that hurt sales.

This is what product research on the RIWI platform looks like: the answer isn't always where the brief points.

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Test the concept before the launch.

Free tier on the RIWI Platform. Concept tests, MaxDiff, conjoint, behavioral methods — all in one builder.

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