RESEARCH SOLUTIONS

Most research tells you what consumers say. Ours tells you what they mean.

RIWI blends explicit and implicit research methods across seven core solution areas. Run studies yourself on our platform, or hand the project to our expert team. Either way, you get the full picture of what consumers think, feel, say, and do.

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01 — FULLY MANAGED

We run it for you.

Hand your brief to RIWI's experts.

We handle any combination of study design, audience selection, fieldwork, analysis, and strategic interpretation — delivering insight you can act on immediately.

  • Industry and methodology-specific researchers
  • Expert analysis and narrative reporting
  • Strategic recommendations included
  • Ideal for complex, high-stakes decisions
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02 — SELF-SERVE PLATFORM

You run it on our platform.

Access RIWI's full research toolkit through CoolTool.

Build non-conscious enriched studies, select your audience, launch in hours, and watch results come in live.

  • Drag-and-drop study builder
  • 200+ country audience access built in
  • Live results dashboard with AI analysis
  • Ideal for agile teams and fast turnarounds
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SOLUTION AREAS

Seven ways to close the say-do gap.

Each solution draws on RIWI's traditional and non-conscious capabilities, global audience reach, and verified human respondents.

01 / 06

Advertising Solutions

Know whether your ads actually work before they run. Test creative for attention, emotional response, message recall, and implicit brand association. Measure what viewers feel in the moment, not what they remember to report later.

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02 / 06

Product Solutions

Test concepts, features, and new product ideas before you commit. Understand automatic consumer gut-reactions alongside stated preference — so you develop products that people love to experience, drive preference, and foster brand loyalty.

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03 / 06

Packaging Solutions

For packaging performance beyond shelf standout. See your pack through consumers' eyes and uncover gut reactions to design, colour, and messaging before anything goes to print.

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04 / 06

Brand Solutions

Understand your brand the way consumers actually experience it. Measure non-conscious associations, emotional positioning, and the gap between perceived and desired brand equity across markets.

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05 / 06

Tracker / Signal Solutions

Monitor what matters, continuously. Track brand health, sentiment, purchase intent, and market dynamics over time — with always-on data collection across 200+ countries. Spot shifts in consumer behaviour before they land in trend reports.

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Audience Solutions

Reach the people your research actually needs — including populations that traditional panels can't access. Whether you need hard-to-reach demographics, specific geographies, or niche consumer profiles, RIWI's audience infrastructure delivers verified humans at scale.

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07 — CUSTOM SOLUTIONS

Your research challenge doesn't fit a template — and neither should your methodology.

Bespoke studies for your most complex questions.

RIWI's specialist team works from your brief to design bespoke studies that combine the right mix of explicit, implicit, and continuous measurement methods. Bring us your most complex question.

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READY?

Ready to close the truth gap?

Join innovation-first brands in making decisions on what consumers actually do, not just what they say.

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