PLATFORM • RESEARCH — Powered by CoolTool

Full-cycle studies. AI in every part.

Surveys, implicit, behavioral, sensory, eye-tracking — all methods in one builder. AI agents handle analysis, open-end coding, and presentations. Connect RIWI's audience or bring your own. Self-service, full-cycle, shareable.

One builder for any method. One audience, verified. One AI doing the work that used to fill a team's week.

WHAT YOU CAN BUILD

Any method. One platform.

Surveys aren't enough. Implicit isn't enough alone. The Research product combines them.

01 / 08

Surveys

Quantitative surveys with full skip logic, randomization, conditional questions, multi-language support.

02 / 08

Implicit measurement

Reaction-time tests, IAT, priming. Measure what people don't tell you they think.

03 / 08

Eye-tracking

Webcam-based and lab-grade. Heatmaps, fixation, saccades. Where attention actually goes.

04 / 08

Emotion measurement

Facial coding for valence and arousal. The emotional response stated answers can't capture.

05 / 08

Sensory research

Taste, smell, texture studies — methods built for sensory categories where survey questions miss.

06 / 08

Behavioral instruments

Drag-and-drop, card sort, MaxDiff, conjoint. Choice mechanics that reveal preference structure.

07 / 08

Packaging & shelf

Virtual shelf testing, pack design, FMOT studies. Where eye-tracking + survey become decisive.

08 / 08

Ad and concept tests

Pre-test, copy test, post-test. Implicit + survey + emotion in one study.

AUDIENCE

Connect RIWI's Audience, or bring your own.

By default, Research connects to RIWI's Audience product — verified humans in 200+ countries, with VerifyHuman pre-survey fraud prevention on every respondent. No panel relationships to negotiate, no recruitment to run.

Bring your own audience if you have it: panels, lists, customer databases, recruited samples. Or upload data from a study you've already fielded and use the platform purely for analysis.

RIWI Audience by default — 200+ countries, verified
Bring your own panel or list
Upload data from any source for analysis-only mode

Explore Audience

BEYOND THE OBVIOUS

AI Research Agents — from study to slide.

AI is in every part of the Research product. Specialized agents handle the work that used to consume a team's week:

Study Builder Agent — turns a brief into a study draft. Conversational; iterates with you.
Open-End Agent — codes verbatim responses into themes at the speed of your fielding.
Synthesis Agent — connects findings across questions, methods, and waves into a coherent argument.
Presentation Agent — generates the deck. Charts, captions, narrative arc, ready to share.
Dashboard Agent — builds interactive dashboards from any study, shareable to stakeholders.

You stay in control. The agents do the work that doesn't need a researcher; you keep the work that does.

AI in every part isn't a roadmap. It's how Research works today.

How the agents work

HOW IT WORKS

From brief to boardroom, on one platform.

Research is self-service end-to-end. You build the study, field it, analyze it, present it — without leaving the platform.

No vendor handoffs. No method-specific tools to stitch together. No data exports to manual analysis pipelines. Methodology, audience, verification, and analysis under one login, with AI doing the manual work.

When you need a researcher in the loop, you have one (yours, or RIWI's via Custom Solutions). When you don't, the platform doesn't force one on you.

Custom solutions

VERIFICATION INCLUDED

Every respondent, verified by default.

When you use RIWI's Audience, every respondent passes through VerifyHuman before they answer a question. Multi-signal liveness, AI-resistant, pre-survey. Your study starts cleaner, so it ends cleaner.

When you bring your own audience, you can route them through VerifyHuman too — same SDK, embedded in the Research product's flow.

How VerifyHuman works

WHAT TEAMS RUN HERE

Built for the studies that move businesses.

01 / 04

Concept testing

Pre-test concepts before the spend. Implicit + survey reveal genuine pull versus polite approval.

Product solutions→

02 / 04

Ad testing

Survey + implicit + emotion. The full picture before air. Optimize creative before media spend.

Advertising solutions→

03 / 04

Pack design

Eye-tracking on shelf, before the line runs. Heatmaps reveal whether the pack captures attention at FMOT.

Packaging solutions→

04 / 04

Brand tracking

Equity measurement that captures what surveys miss. Implicit associations reveal what drives preference.

Brand solutions→

We used to spend $50K per eye-tracking study in a lab. CoolTool gives us the same quality via webcam, at a fraction of the cost, in a fraction of the time.

Senior Research Director· Global CPG

CASE STUDY

Bertolli: Should they change the bottle or protect existing equity?

A global CPG brand needed to decide: launch a new bottle design or keep the iconic original. Traditional research gave conflicting signals. Research gave clarity.

01 / 04

1. Attention

New bottle captured attention faster and improved visual flow on shelf.

02 / 04

2. Emotions

Measured facial responses to both designs in real shelf context.

03 / 04

3. Implicit perception

Tested subconscious brand associations for each design.